2022-06-29
Since this year, the epidemic has repeatedly led to the supply chain being not smooth enough, residents' willingness to consume has declined, and businesses' inventory pressure has been increasing. In this context, people have more expectations for "618". They are not only concerned about how much discount the new "play method" of the platform can bring to consumers, but also about how the platform can help businesses, especially small and medium-sized businesses. At the same time, in order to thoroughly implement the national and provincial decisions and arrangements on promoting consumption, stimulate consumption potential, expand consumption demand and boost consumption confidence, cities across the country have formulated a series of measures, especially electronic products, which have become the key implementation areas for cities to promote consumption.
However, in the category of electronic products, large household appliances are particularly special compared with other categories. The channel formats of large household appliances are particularly diverse. There are online and offline channels of existing lines, as well as wholesale, retail and other sales forms. Usually, the brand side will divide different lines for different channels. For different ports, merchants often need to prepare different goods. Each line is involved with each other, resulting in unsalable or out of stock. Aiming at the problems encountered by large commodities, JD logistics has made innovations in both mode and technology. Based on the accumulation of more than 10 years in the household appliance industry, JD logistics has launched a "one inventory" solution to help brands smooth the warehousing and transportation links and achieve cost reduction and efficiency increase.
From the perspective of mode, JD logistics has deployed more than 80 self operated large cargo warehouses nationwide. For brands, the warehouse network layout throughout the country can quickly reach consumers even if it is a single warehouse; The shuttle type inter warehouse transfer can meet the flexible inventory turnover between stores. In addition, JD logistics can quickly realize the temporary switching of warehouses under special circumstances such as blocked delivery through multi-level flexible warehouse network layout, so as to ensure the efficiency, timeliness and safety of logistics in special periods.
In addition, JD logistics' one inventory plan also uses high-tech means to improve the consumer experience. At present, jd.com's self-supporting bulk cargo warehouse has fully used RFID tags, which can automatically identify specific targets from a long distance and read and write relevant data through radio signals, without the need to manually scan bar codes or brush NFC cards for near-field communication to connect people, greatly improving the efficiency and accuracy of commodity delivery, and ensuring that commodities are delivered to consumers faster and more accurately. In terminal distribution, JD logistics made an appointment with users for delivery time through AI voice phone, which not only improved the appointment efficiency, but also improved the user's interactive experience.
With the dual support of mode and technology, the "one inventory" scheme of JD logistics has brought a good experience to brands. In terms of warehouse delivery experience, large warehouse delivery products can be sold on the way and can be sold upon picking up, which increases the sales opportunities; By opening up a green channel, provide independent operation resource guarantee for brands and support rapid warehousing.
JD logistics fully explores the application scenarios of RFID, and gives full play to the application advantages of this technology in the storage field through self-developed algorithm engine and engineering. It is predicted that after the integration of JD channel inventory and other channel inventory, JD logistics will carry out unified management, and inventory sharing can be carried out between different channels. The overall inventory holding cost is reduced by 15%, and the timeliness is increased by 1-2 days.
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